HubSpot Data Architecture & Revenue Integrity

Make HubSpot data reliable, actionable, and automation-ready.

We clean and structure your HubSpot portal so workflows run properly, lifecycle stages are accurate, attribution is trustworthy, and reporting reflects real revenue — not broken logic.

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What We
Deliver

Data Clean-Up & Field Architecture

We normalize and standardize Contact, Company, Deal, and Custom Object properties — including lifecycle stages, source fields, UTMs, and ownership logic. You receive a documented field map aligned to HubSpot best practices so imports, syncs, and workflows are safe.

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Conversion Flow Optimization

We improve landing pages, forms, and lifecycle transitions inside HubSpot to increase conversion rates and reduce drop-off. This includes progressive profiling, hidden fields, attribution capture, automation triggers, and structured A/B testing plans, all aligned to HubSpot reporting.

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Tracking & Attribution Governance

We implement UTM standards, source-of-truth definitions, campaign structure, and attribution models inside HubSpot so reporting is consistent and leadership-ready. From Original Source to revenue attribution, your funnel tells the truth.

Dedupe, Validation & Safe Imports

We design dedupe logic across Contacts, Companies, and Deals, implement validation rules, and execute staged imports with rollback safeguards and reconciliation reporting. No inflated contact counts. No duplicate revenue.

Data Monitoring & Funnel Dashboards

We build automated data-quality checks, ownership alerts, and executive dashboards that expose lifecycle health, conversion rates, and pipeline performance inside HubSpot. If something breaks, you’ll know immediately.

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How it works

We analyze your portal structure, object relationships, lifecycle stages, attribution setup, form capture, and reporting gaps.

We restructure fields, improve lifecycle automation, fix attribution logic, clean data, and optimize conversion paths directly inside HubSpot.

We implement governance rules, staged imports, ownership safeguards, and dashboards so your HubSpot portal remains clean as you grow.

CASE HIGHLIGHT

Comma,8 restructured and operationalized Zenoti data inside HubSpot to support marketing automation, lifecycle reporting, and scalable attribution.

Zenoti’s API limitations required a custom integration architecture aligned specifically to HubSpot object relationships, property normalization, and automation logic.

The result: Clean lifecycle reporting, accurate source tracking, reliable automation triggers, scalable revenue attribution.

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