--- title: Resources | Comma Eight description: We provide digital marketing, data science, and HubSpot solutions for multi-location businesses. --- ## Resources #### Industry News, Tutorials, Helpful Guides, & More - [All](https://commaeight.com/resources) - [Downloadable Guides](https://commaeight.com/resources/tag/downloadable-guides) - [AI & Digital Advertising](https://commaeight.com/resources/tag/ai-digital-advertising) - [Case Studies](https://commaeight.com/resources/tag/case-studies) - [Industry News](https://commaeight.com/resources/tag/industry-news) - [Status of HubSpot Partnerships](https://commaeight.com/resources/tag/status-of-hubspot-partnerships) - [Tutorials](https://commaeight.com/resources/tag/tutorials) [![](https://commaeight.com/hubfs/state%20of%20modern%20wellness.png)](https://commaeight.com/resources/the-state-of-modern-wellness-free-industry-report) Featured ### [The State of Modern Wellness: Free Industry Report](https://commaeight.com/resources/the-state-of-modern-wellness-free-industry-report) Over the past five years, our team at Comma Eight has been working closely with fitness and wellness brands as they launch, grow, expand locations, franchise, debut new offerings, and rethink how their systems actually work togeth... [Learn More](https://commaeight.com/resources/the-state-of-modern-wellness-free-industry-report) [![](https://commaeight.com/hubfs/The%20AI%20Framework%20Behind%20Stronger%20Franchise%20Leads%20(1).png)](https://commaeight.com/resources/ai-franchise-leads) ### [How to Get More Qualified Franchise Leads Using AI](https://commaeight.com/resources/ai-franchise-leads) Most franchise brands lean on broad interest targeting, generic personas, and creative that speaks to everyone at once. That approach brings in volume, but not necessarily the right people. The real i... [Learn More](https://commaeight.com/resources/ai-franchise-leads) [![](https://commaeight.com/hubfs/The%20AI%20Framework%20Behind%20Stronger%20Franchise%20Leads%20(2).png)](https://commaeight.com/resources/new-year-strategy) ### [Is Your Marketing Strategy New Year-Ready?](https://commaeight.com/resources/new-year-strategy) These are the 4 Foundations Every Growing Wellness Brand Needs Before January. [Learn More](https://commaeight.com/resources/new-year-strategy) [![](https://commaeight.com/hubfs/Black%20Friday%20Cyber%20Monday.png)](https://commaeight.com/resources/black-friday) ### [Why Your Black Friday Results Depend on Strategy, Not Just Discounts](https://commaeight.com/resources/black-friday) Black Friday used to be a single day. Then a weekend. Now it’s a month-long cycle of overlapping offers from every fitness studio, medspa, wellness brand, and retailer. Many began promoting as early a... [Learn More](https://commaeight.com/resources/black-friday) [![](https://commaeight.com/hubfs/Infrastructure.png)](https://commaeight.com/resources/martech-infrastructure) ### [Why Growing Brands Need Real MarTech Infrastructure](https://commaeight.com/resources/martech-infrastructure) Most fitness and wellness brands start with a simple stack: A Squarespace site, a few Zaps to move data around, and a social ad or two. It works for a while, but then the brand grows, new locations op... [Learn More](https://commaeight.com/resources/martech-infrastructure) [![](https://commaeight.com/hubfs/5%20Ways%20to%20Supercharge%20Your%20Member%20Management%20System.png)](https://commaeight.com/resources/supercharge-your-mms) ### [5 Ways to Supercharge Your Member Management System](https://commaeight.com/resources/supercharge-your-mms) Member Management Systems (MMS) like ClubReady, MindBody, Zenoti, etc., are central to running any fitness, wellness, or health business. They excel at scheduling, billing, and client record-keeping. ... [Learn More](https://commaeight.com/resources/supercharge-your-mms) [![](https://commaeight.com/hubfs/The%20Overlooked%20ROI%20of%20Social%20Content%20and%20Influencer%20Marketing.png)](https://commaeight.com/resources/social-influencer-value) ### [The Overlooked ROI of Social Content and Influencer Marketing](https://commaeight.com/resources/social-influencer-value) Recent data modeling for a multi-location medspa client confirmed what’s often assumed but rarely quantified: Organic social performance is materially contributing to new client acquisition and bookin... [Learn More](https://commaeight.com/resources/social-influencer-value) [![](https://commaeight.com/hubfs/Data-Backed%20Decisions_%20Why%20Holding%20Steady%20Pays%20Off.png)](https://commaeight.com/resources/data-backed-decisions) ### [Data-Backed Decisions: Why Holding Steady Pays Off](https://commaeight.com/resources/data-backed-decisions) In April 2025, a tariff announcement triggered a major market dip, and stock indexes fell over 10% in two days. Business owners across the country faced a critical question: Do we pull back advertisin... [Learn More](https://commaeight.com/resources/data-backed-decisions) [![](https://commaeight.com/hubfs/1How%20Loyalty%20Programs%20Drive%20Real%20Revenue%20Growth.png)](https://commaeight.com/resources/loyalty-revenue-growth) ### [How Loyalty Programs Drive Real Revenue Growth for Franchises](https://commaeight.com/resources/loyalty-revenue-growth) In the competitive world of health and wellness, understanding what drives member engagement—and revenue—is essential. A recent in-depth analysis across our franchise clients sheds light on one of the... [Learn More](https://commaeight.com/resources/loyalty-revenue-growth) [![](https://commaeight.com/hubfs/time%20to%20focus%20on%20the%20A%20in%20laser%20(1).png)](https://commaeight.com/resources/speed-to-lead) ### [Why Health & Wellness Franchises Need to Rethink “Speed to Lead” (Hint: It’s Time to Focus on the A in LASER)](https://commaeight.com/resources/speed-to-lead) We’ve all heard the industry buzzwords: [Learn More](https://commaeight.com/resources/speed-to-lead) [![](https://commaeight.com/hubfs/I%20got%20a%20guy.png)](https://commaeight.com/resources/igotaguy) ### [Is There Order with "I Got a Guy?"](https://commaeight.com/resources/igotaguy) Maintaining a strong and recognizable brand is vital for the success of any fitness franchise. However, balancing consistent branding across multiple locations while empowering franchisees to adapt to... [Learn More](https://commaeight.com/resources/igotaguy) [![](https://commaeight.com/hubfs/download.jpeg)](https://commaeight.com/resources/tiktok-ban) ### [TikTok May Still Be Banned…Then What?](https://commaeight.com/resources/tiktok-ban) TikTok’s meteoric rise gave businesses a golden ticket to connect with Gen Z and millennials using creative, short-form video magic. But the looming threat of a TikTok ban amid the 75-day granted exte... [Learn More](https://commaeight.com/resources/tiktok-ban) [![](https://commaeight.com/hubfs/Codes%20%26%20Coupons.png)](https://commaeight.com/resources/hubspot-coupons) ### [Unlock the Power of HubSpot with Codes & Coupons](https://commaeight.com/resources/hubspot-coupons) Promotions have long been a cornerstone of effective marketing strategies, and the ability to leverage codes and coupons in HubSpot workflows takes your promotional efforts to the next level. Whether ... [Learn More](https://commaeight.com/resources/hubspot-coupons) [![](https://commaeight.com/hubfs/Customer%20Loyalty.png)](https://commaeight.com/resources/customer-loyalty) ### [The Secret Sauce to Customer Loyalty](https://commaeight.com/resources/customer-loyalty) Customer loyalty: it’s the not-so-secret ingredient that separates thriving multi-location franchises from the ones struggling to keep their doors open. But let’s face it—building and maintaining loya... [Learn More](https://commaeight.com/resources/customer-loyalty) [![](https://commaeight.com/hubfs/AI%20-%20Robots.png)](https://commaeight.com/resources/ai-multi-location) ### [When Do the Robots Take Over? AI for Multi-Location Businesses](https://commaeight.com/resources/ai-multi-location) Picture this: You walk into your favorite coffee shop chain at an odd hour, craving your usual cappuccino. But instead of the usual "Sorry, we're closed," you’re greeted by a chatbot on their website,... [Learn More](https://commaeight.com/resources/ai-multi-location) ### Downloadable Guides [![](https://commaeight.com/hubfs/Blog%20Images/CMS%20Development.png)](https://commaeight.com/resources/cms-development) ### [HubSpot CMS Development](https://commaeight.com/resources/cms-development) Whether you’re looking for new, custom website for your business, custom API development, or dynamic landing pages for your multi-location brand, our team can build a custom technology solution to hel... [Download Now](https://drive.google.com/file/d/17juKBzarg0ZXeck7Gi1_2IiT0dIVH86b/preview) [![](https://commaeight.com/hubfs/Blog%20Images/Custom%20Objects%20Made%20Simple.%20Finally..png)](https://commaeight.com/resources/custom-objects-app) ### [HubSpot Custom Objects Made Simple](https://commaeight.com/resources/custom-objects-app) Put your MMS customer data to work within HubSpot without the hassle of building out custom objects by hand. [Download Now](https://drive.google.com/file/d/14-wbA7lseM2WUQnRUdElkaFBsUawRZaG/preview) [![](https://commaeight.com/hubfs/Blog%20Images/Driving%20Qualified%20Leads%20for%20Franchise%20for%20Sale.png)](https://commaeight.com/resources/franchise-for-sale) ### [Driving Qualified Leads for Franchise for Sale](https://commaeight.com/resources/franchise-for-sale) In the competitive realm of fitness franchising, we drive qualified leads to Franchise for Sale programs to increase awareness, market adoption, and sell fitness licenses across our clients' brands. [Download Now](https://drive.google.com/file/d/1CPw3yN4GkdR47Y8vmZyiNKMdJs0rqXpJ/preview) [![](https://commaeight.com/hubfs/Blog%20Images/HubSpot%20Tasks%2c%20Faster%20with%20Autofill.png)](https://commaeight.com/resources/hubspot-autofill) ### [HubSpot Tasks, Faster with Autofill](https://commaeight.com/resources/hubspot-autofill) Deep linking to HubSpot tasks just got a lot easier with this free Chrome extension. [Download Now](https://drive.google.com/file/d/1EvPEJah2dd0LL2RDurWQ98vjFtDis19C/preview) [![](https://commaeight.com/hubfs/Blog%20Images/Revolutionizing%20Analytics%20%26%20Business%20Intelligence%20with%20Data%20Pipelines.png)](https://commaeight.com/resources/data-pipelines) ### [Revolutionizing Analytics & Business Intelligence with Data Pipelines](https://commaeight.com/resources/data-pipelines) In today's data-driven landscape, businesses struggle with scattered data sources. Comma8 offers a bespoke data pipeline solution reporting dashboard, revolutionizing clients' data analytics and busin... [Download Now](https://drive.google.com/file/d/1I1KQ4o5iS0FjR3ZdnSff3F_gMZ22fFBD/preview) [![](https://commaeight.com/hubfs/Blog%20Images/Issue%20%26%20Manage%20Coupons%20with%20Ease%20in%20HubSpot.png)](https://commaeight.com/resources/coupons) ### [Issue & Manage Coupons & Codes in HubSpot](https://commaeight.com/resources/coupons) With the Coupons & Codes App, you can auto-generate and distribute coupon codes quickly and directly to your customers within HubSpot automations. [Download Now](https://drive.google.com/file/d/1LQ5hd9qpY_DTQTi-JP5mL7t9egwXxu37/preview) [![](https://commaeight.com/hubfs/Blog%20Images/All%20Your%20Franchise%20Locations%2c%20Connected.png)](https://commaeight.com/resources/connector-app) ### [All Your Marketing Lead Data, Connected with HubSpot](https://commaeight.com/resources/connector-app) Take your lead forms to the next level and easily funnel your organization’s local advertising into brand-wide marketing efforts in HubSpot with the Connector App. [Download Now](https://drive.google.com/file/d/1MIukmY_xKXv2nqRrPOaj1H7Rd5BBy41k/preview) [![](https://commaeight.com/hubfs/Blog%20Images/Streamlining%20customer%20acquisition%20and%20retention%20efforts.png)](https://commaeight.com/resources/marketing-automations) ### [Streamlining Customer Acquisition & Retention with Marketing Automations](https://commaeight.com/resources/marketing-automations) We streamline our clients' customer acquisition and retention efforts by leveraging strategic marketing automations, from email journeys to SMS activations. [Download Now](https://drive.google.com/file/d/1_P5gP_7CErRrxQtqSEipnbI86b3-Tvp1/preview) [![](https://commaeight.com/hubfs/Blog%20Images/Why%20HubSpot_.png)](https://commaeight.com/resources/why-hubspot) ### [Why HubSpot & Comma Eight?](https://commaeight.com/resources/why-hubspot) As a HubSpot Diamond Solutions Partner, we specialize in helping multi-location businesses leverage HubSpot to amplify their marketing efforts. [Download Now](https://drive.google.com/file/d/1cdEBjcQviZ5YCSBlS_g_MiCpqM_qes7b/preview) [![](https://commaeight.com/hubfs/Blog%20Images/OTT%20Solutions.png)](https://commaeight.com/resources/ott-solutions) ### [Building OTT Solutions](https://commaeight.com/resources/ott-solutions) We help our fitness clients bring customers their favorite workouts straight to their living rooms, no matter where they are – on the web, iOS, Android, FireTV, Roku, LG, or Samsung. [Download Now](https://drive.google.com/file/d/1dVN9UOKNl_Lll1dBP2zlXa-LDHv5deiA/preview) [![](https://commaeight.com/hubfs/Blog%20Images/Get%20the%20Most%20Out%20of%20Your%20Email%20Marketing.png)](https://commaeight.com/resources/email-marketing) ### [Get the Most out of Your Email Marketing](https://commaeight.com/resources/email-marketing) Email marketing and automations are an essential part of the customer journey — and our team knows how to supercharge them to help our clients get the most out of their marketing efforts. [Download Now](https://drive.google.com/file/d/1jAI5d9oDXzx5_o7eXQc37YZF5XBm2T1x/preview) [![](https://commaeight.com/hubfs/Blog%20Images/Soup-to-Nuts%20Paid%20Media.png)](https://commaeight.com/resources/paid-media) ### [Deploying Soup-to-Nuts Paid Media](https://commaeight.com/resources/paid-media) By controlling the bid, budget, audience, creative, and destination soup-to-nuts we can effectively activate across all areas to impact positive campaign performance. [Download Now](https://drive.google.com/file/d/1j_TtplG7gtYcQJ4rcNCli_Z9MzYu1Bv1/preview) [![](https://commaeight.com/hubfs/Blog%20Images/Capturing%20Your%20Brand%E2%80%99s%20Visual%20Identity.png)](https://commaeight.com/resources/branding) ### [Capturing Your Brand's Visual Identity](https://commaeight.com/resources/branding) With our expertise in branding and design, we don't just create visuals; we distill your brand's identity into captivating, user-friendly designs that connect with your target audience across multiple... [Download Now](https://drive.google.com/file/d/1p8qZMdDHb6DLZs9gxLQ7DiurPjHc9q6r/preview) [![](https://commaeight.com/hubfs/Blog%20Images/Finally%2c%20an%20AI%20That%20Actually%20Works%20for%20your%20Business..png)](https://commaeight.com/resources/first-touch) ### [Introducing First Touch: An AI that actually works for your business.](https://commaeight.com/resources/first-touch) Use conversational AI to automate your first-touch moments, scale your sales efforts, and easily book people with (A)ppointment (I)ntelligence. [Download Now](https://drive.google.com/file/d/1rm3wdFJD88G-qNWF4mLMuMy4cdk7xXfB/preview) [![](https://commaeight.com/hubfs/Blog%20Images/Manage%20ClubReady%20Anytime%2c%20Anywhere%2c%20with%20the%20Biz%20App..png)](https://commaeight.com/resources/biz-owner) ### [Manage ClubReady anytime, anywhere, with the Business Owner App](https://commaeight.com/resources/biz-owner) Running a business is hard, especially when you can't do it on the go. Your ClubReady interface now has a mobile app for iPhone and Android. [Download Now](https://drive.google.com/file/d/1ul3fcz9c-IVQHtgfWWQ26O_-ucJT8ebN/preview) [![](https://commaeight.com/hubfs/Blog%20Images/Optimizing%20Customer%20Journeys.png)](https://commaeight.com/resources/customer-journeys) ### [Optimizing Your Customer Journeys](https://commaeight.com/resources/customer-journeys) At Comma8, we optimize clients' customer journeys from their first interaction with the brand to long-term retention, fueling continuous growth & success. [Download Now](https://drive.google.com/file/d/1wkczNAbm-nJ-Se8cFcxFlRQC4uXS5zhs/preview) [![](https://commaeight.com/hubfs/Blog%20Images/Level%20Up%20Your%20Digital%20Game.png)](https://commaeight.com/resources/level-up) ### [Level Up Your Digital Game](https://commaeight.com/resources/level-up) Need to level up your digital game? We have you covered. We help clients Create, Connect, Optimize, and Implement. [Download Now](https://drive.google.com/file/d/1LNIJK3uTorb5M7HwRMqrNznUElr1biDb/preview) [![](https://commaeight.com/hubfs/Blog%20Images/Building%20Scaleable%20Landing%20Pages%20for%20Multi-Location%20Businesses.png)](https://commaeight.com/resources/landing-pages) ### [Building Scalable Landing Pages for Multi-Location Businesses](https://commaeight.com/resources/landing-pages) At Comma,8, we use HubSpot’s Operations Hub custom-coded workflow tool to solve data challenges. Download the free guide below to learn how we do it. [Download Now](https://drive.google.com/file/d/1bkV4uBkBv-B6MobpgM2sWRO49y7an-rh/preview) [![](https://commaeight.com/hubfs/Blog%20Images/Optimize%20MMS%20Data%20with%20Custom%20Coded%20Workflowse%2034591.png)](https://commaeight.com/resources/custom-coded-workflows) ### [Optimize MMS Data with Custom Coded Workflows](https://commaeight.com/resources/custom-coded-workflows) At Comma,8, we use HubSpot’s Operations Hub custom-coded workflow tool to solve data challenges. Download the free guide below to learn how we do it. [Download Now](https://drive.google.com/file/d/1fe7ElZaedw3aJBog4icnsyzhtxobKL1Q/view?usp=sharing) [![](https://commaeight.com/hubfs/Blog%20Images/Automating%20Sales%20Pipeline%20Deals%20as%20You%20Scale.png)](https://commaeight.com/resources/sales-pipelines) ### [Automating Sales Pipelines in HubSpot](https://commaeight.com/resources/sales-pipelines) At Comma,8, we can use HubSpot Sales Hub data on the Appointment Custom Object level to automate deals' movement throughout the pipeline. Download the free guide below. [Download Now](https://drive.google.com/file/d/1J7NzfuDV-QcXeKzBbnIx89pprmpzE33h/view?usp=sharing) [![](https://commaeight.com/hubfs/Frame%2034589%20(1).png)](https://commaeight.com/resources/custom-objects) ### [Alleviating Duplicate Customer IDs from MMSs](https://commaeight.com/resources/custom-objects) Learn how to leverage your MMS data into custom objects within HubSpot to create unique reports, automate marketing tasks, and create contact associations. Download the free guide below. [Download Now](https://drive.google.com/file/d/10BBsIMpUTeNa6Ey_bESlmmwENJ5zuT3z/view?usp=sharing)