Maintaining a strong and recognizable brand is vital for the success of any fitness franchise. However, balancing consistent branding across multiple locations while empowering franchisees to adapt to...

TikTok’s meteoric rise gave businesses a golden ticket to connect with Gen Z and millennials using creative, short-form video magic. But the looming threat of a TikTok ban amid the 75-day granted exte...

Customer loyalty: it’s the not-so-secret ingredient that separates thriving multi-location franchises from the ones struggling to keep their doors open. But let’s face it—building and maintaining loya...

Picture this: You walk into your favorite coffee shop chain at an odd hour, craving your usual cappuccino. But instead of the usual "Sorry, we're closed," you’re greeted by a chatbot on their website,...