Most franchise brands lean on broad interest targeting, generic personas, and creative that speaks to everyone at once. That approach brings in volume, but not necessarily the right people. The real i...

These are the 4 Foundations Every Growing Wellness Brand Needs Before January.

Black Friday used to be a single day. Then a weekend. Now it’s a month-long cycle of overlapping offers from every fitness studio, medspa, wellness brand, and retailer. Many began promoting as early a...

Most fitness and wellness brands start with a simple stack: A Squarespace site, a few Zaps to move data around, and a social ad or two. It works for a while, but then the brand grows, new locations op...

Member Management Systems (MMS) like ClubReady, MindBody, Zenoti, etc., are central to running any fitness, wellness, or health business. They excel at scheduling, billing, and client record-keeping. ...

Recent data modeling for a multi-location medspa client confirmed what’s often assumed but rarely quantified: Organic social performance is materially contributing to new client acquisition and bookin...

In April 2025, a tariff announcement triggered a major market dip, and stock indexes fell over 10% in two days. Business owners across the country faced a critical question: Do we pull back advertisin...

In the competitive world of health and wellness, understanding what drives member engagement—and revenue—is essential. A recent in-depth analysis across our franchise clients sheds light on one of the...