Recent data modeling for a multi-location medspa client confirmed what’s often assumed but rarely quantified: Organic social performance is materially contributing to new client acquisition and bookin...

In April 2025, a tariff announcement triggered a major market dip, and stock indexes fell over 10% in two days. Business owners across the country faced a critical question: Do we pull back advertisin...

In the competitive world of health and wellness, understanding what drives member engagement—and revenue—is essential. A recent in-depth analysis across our franchise clients sheds light on one of the...