--- title: Resources | Comma Eight | Case Studies description: Case Studies | We provide digital marketing, data science, and HubSpot solutions for multi-location businesses. --- ## Resources #### Industry News, Tutorials, Helpful Guides, & More - [All](https://commaeight.com/resources) - [Downloadable Guides](https://commaeight.com/resources/tag/downloadable-guides) - [AI & Digital Advertising](https://commaeight.com/resources/tag/ai-digital-advertising) - [Case Studies](https://commaeight.com/resources/tag/case-studies) - [Industry News](https://commaeight.com/resources/tag/industry-news) - [Status of HubSpot Partnerships](https://commaeight.com/resources/tag/status-of-hubspot-partnerships) - [Tutorials](https://commaeight.com/resources/tag/tutorials) [![](https://commaeight.com/hubfs/state%20of%20modern%20wellness.png)](https://commaeight.com/resources/the-state-of-modern-wellness-free-industry-report) ### [The State of Modern Wellness: Free Industry Report](https://commaeight.com/resources/the-state-of-modern-wellness-free-industry-report) Over the past five years, our team at Comma Eight has been working closely with fitness and wellness brands as they launch, grow, expand locations, franchise, debut new offerings, and rethink how thei... [Learn More](https://commaeight.com/resources/the-state-of-modern-wellness-free-industry-report) [![](https://commaeight.com/hubfs/The%20AI%20Framework%20Behind%20Stronger%20Franchise%20Leads%20(1).png)](https://commaeight.com/resources/ai-franchise-leads) ### [How to Get More Qualified Franchise Leads Using AI](https://commaeight.com/resources/ai-franchise-leads) Most franchise brands lean on broad interest targeting, generic personas, and creative that speaks to everyone at once. That approach brings in volume, but not necessarily the right people. The real i... [Learn More](https://commaeight.com/resources/ai-franchise-leads) [![](https://commaeight.com/hubfs/The%20AI%20Framework%20Behind%20Stronger%20Franchise%20Leads%20(2).png)](https://commaeight.com/resources/new-year-strategy) ### [Is Your Marketing Strategy New Year-Ready?](https://commaeight.com/resources/new-year-strategy) These are the 4 Foundations Every Growing Wellness Brand Needs Before January. [Learn More](https://commaeight.com/resources/new-year-strategy) [![](https://commaeight.com/hubfs/Black%20Friday%20Cyber%20Monday.png)](https://commaeight.com/resources/black-friday) ### [Why Your Black Friday Results Depend on Strategy, Not Just Discounts](https://commaeight.com/resources/black-friday) Black Friday used to be a single day. Then a weekend. Now it’s a month-long cycle of overlapping offers from every fitness studio, medspa, wellness brand, and retailer. Many began promoting as early a... [Learn More](https://commaeight.com/resources/black-friday) [![](https://commaeight.com/hubfs/Infrastructure.png)](https://commaeight.com/resources/martech-infrastructure) ### [Why Growing Brands Need Real MarTech Infrastructure](https://commaeight.com/resources/martech-infrastructure) Most fitness and wellness brands start with a simple stack: A Squarespace site, a few Zaps to move data around, and a social ad or two. It works for a while, but then the brand grows, new locations op... [Learn More](https://commaeight.com/resources/martech-infrastructure) [![](https://commaeight.com/hubfs/5%20Ways%20to%20Supercharge%20Your%20Member%20Management%20System.png)](https://commaeight.com/resources/supercharge-your-mms) ### [5 Ways to Supercharge Your Member Management System](https://commaeight.com/resources/supercharge-your-mms) Member Management Systems (MMS) like ClubReady, MindBody, Zenoti, etc., are central to running any fitness, wellness, or health business. They excel at scheduling, billing, and client record-keeping. ... [Learn More](https://commaeight.com/resources/supercharge-your-mms) [![](https://commaeight.com/hubfs/The%20Overlooked%20ROI%20of%20Social%20Content%20and%20Influencer%20Marketing.png)](https://commaeight.com/resources/social-influencer-value) ### [The Overlooked ROI of Social Content and Influencer Marketing](https://commaeight.com/resources/social-influencer-value) Recent data modeling for a multi-location medspa client confirmed what’s often assumed but rarely quantified: Organic social performance is materially contributing to new client acquisition and bookin... [Learn More](https://commaeight.com/resources/social-influencer-value) [![](https://commaeight.com/hubfs/Data-Backed%20Decisions_%20Why%20Holding%20Steady%20Pays%20Off.png)](https://commaeight.com/resources/data-backed-decisions) ### [Data-Backed Decisions: Why Holding Steady Pays Off](https://commaeight.com/resources/data-backed-decisions) In April 2025, a tariff announcement triggered a major market dip, and stock indexes fell over 10% in two days. Business owners across the country faced a critical question: Do we pull back advertisin... [Learn More](https://commaeight.com/resources/data-backed-decisions) [![](https://commaeight.com/hubfs/1How%20Loyalty%20Programs%20Drive%20Real%20Revenue%20Growth.png)](https://commaeight.com/resources/loyalty-revenue-growth) ### [How Loyalty Programs Drive Real Revenue Growth for Franchises](https://commaeight.com/resources/loyalty-revenue-growth) In the competitive world of health and wellness, understanding what drives member engagement—and revenue—is essential. A recent in-depth analysis across our franchise clients sheds light on one of the... [Learn More](https://commaeight.com/resources/loyalty-revenue-growth)