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Over the past five years, our team at Comma Eight has been working closely with fitness and wellness brands as they launch, grow, expand locations, franchise, debut new offerings, and rethink how their systems actually work together.

Alongside that work, we spend a lot of time analyzing industry data, platform behavior, consumer habits, and emerging health and wellness trends. What became clear in 2025 is that the shift happening in wellness isn't theoretical. It's showing up directly in how members behave, what they value, and what brands are being forced to operationalize.

We pulled these insights into a free industry report to share with our network, including you. It reflects what the data is saying, what we're seeing firsthand through the brands we support, and how we help brands capitalize on this industry shift.  

Inside the report, you'll find: 

  • How strength, recovery, longevity, and metabolic health are changing demand
  • Where GLP-1s, peptides, and anti-aging intersect with fitness and wellness brands
  • What leading operators are doing differently in programming, experience, and systems
  • Practical guidance for turning these shifts into measurable growth

This is the kind of perspective brands often have to piece together through paid research, internal analysis, or trial and error. We're sharing it openly because these changes are already impacting retention, revenue, and long term brand positioning. 

And, if you want help translating any of these insights into execution, Comma Eight works with wellness brands to build the systems behind modern growth - just reply to this email and let's chat.