Black Friday used to be a single day. Then a weekend. Now it’s a month-long cycle of overlapping offers from every fitness studio, medspa, wellness brand, and retailer. Many began promoting as early a...

Most fitness and wellness brands start with a simple stack: A Squarespace site, a few Zaps to move data around, and a social ad or two. It works for a while, but then the brand grows, new locations op...